Also, if you use a network, you can look at their numbers and other shows to get a better idea of the type of engagement that you can expect. Do an audience Q&A session to answer some of the best user questions. Today, that number is nearly 40% with 24% of . Of course, networks want a cut of your ad revenue (usually around 30%), so you won't make anything significant unless you have a large audience. In fact, the opposite can be true, the more hyper-targeted it is. You can use this resource, either as a template for your own pitch, or you can just link them to it directly. We offer live coaching & directed courses inside our Academy. Most commonly, it will be a fixed rate or calculated using cost per mile (CPM). If you charged $50 for every 1,000 downloads, the sponsor would pay you $250 for an episode that got 5,000 downloads. Regardless, the sponsor walks away with brand awareness, making this approach much riskier for the podcast host. Summary: How to Find Brands Looking for Podcasts? A . Can be difficult to transition to during a podcast interview. When subscribers or listeners comment or ask questions, address them promptly. If you received a significant increase in website visits or sales the week after your ad aired, it could potentially be linked to the ad. Sometimes podcast sponsors give hosts a script to read from verbatim, and other times the host crafts their own sponsor message. Mention when subscribers can expect new episodes. There are media ad agencies and podcast hosting platforms that can work with you to help set up a sponsorship agreement for your show. By opting for multiple ads with smaller podcasts, you also have the benefit of ditching the lower performing podcasts for others that have generated better results. Need that extra guidance? Companies know who purchases their products, and they are looking to partner with podcasts that can deliver that audience. Ep 123: She's Not A Naked Grandma, She's My Mother 2023-02-21. If youre interested in exploring podcast sponsorships, you can either manually shortlist a number of shows and reach out to them on your own or use the services of a company that links businesses with possible podcasts. The average rate for a 60-second podcast ad per CPM is roughly $25. From the different types of ads to average ad rates, heres the most important information you need to get started. 3) You Can Create Long Form Content. When deciding which food brands to work with, consider the ones you already like. For a 60-second ad, the cost per mile is $25-30, but it can be as much as $40. Ensure you routinely evaluate user loyalty to determine if your techniques are working. Check out our post on affiliates for podcasters where you can choose sponsors, based on your content, your audience, and which ones are a good fit for both. This method helps you stand out from the competition, reach a mutually beneficial deal, avoid network splits, and gives you complete control over the sponsors you choose. If you host your podcast with Buzzsprout, you can use Buzzsprout's Affiliate Marketplace to connect with pre-vetted brands regardless of how many listeners you have. Therefore, it is vitally important that you know who listens to your show. 6. Figure out why a brand should want to advertise on your podcast. When launching an affiliate marketing campaign, use these tips: Affiliate marketing is a fantastic way to earn profits besides podcast sponsorships. niche of the product/service that is being advertised. To monetize your podcast, you should implement the best SEO tactics, develop and manage an affiliate marketing campaign to earn commission and request audience donations. Thanks to its popularity, podcasts are excellent for advertising. 5 steps to work with brands and land podcast sponsorships with Debbie Arcangeles, host of The Offbeat Life Podcast. Here are the three primary metrics in podcast advertising. If you received a significant increase in website visits or sales the week after your ad aired, it could potentially be linked to the ad. Contact an insurance companys marketing department and pitch a sponsorship. Take time to research brands to find where you can add value to them. The two main ad formats used for these agreements are host-read ads and radio-style ads. When you join a podcast network (Midroll, Acast, etc. That's why it's important to lay the right foundation and use the following best practices. The scripts are often read by the podcast host which means that theres better continuity and the ad will feel more part of the podcast. These slots are known as: Mid-roll is the most desired spot (and thus, the most expensive). One single medium has so much potential which should not be ignored by any marketer out there. A mid-roll ad that can be as long as 60 seconds will cost you double that, while a 25-second post-roll ad will work out the cheapest at about $10 CPM on average. In addition to mentioning your niche, youll need to have accurate numbers at hand. According to their data, you can expect to pay anything from $1,000 to $3,000 to purchase an ad on a podcast that generates 100,000 listens. Finally, if youd like more tailored help with podcast sponsorship, or any other aspect of podcasting, join us in Podcraft Academy. Think of it this way: Over two-thirds of listeners act based on the ads they hear on podcasts. Its a win-win for everyone involved. Sharing your listener statistics is probably a good idea, so include these numbers in your initial approach email. Up until now, if your podcast has been a hobby, you mightve been able to miss the odd week if you were too busy, or just didnt feel like hitting record. 2. ddp1987. This type of ad although delivered by you can still be seen as an interruption by some of your listeners. Podcasters read the ads themselves and place them wherever they want within the episode. Mid-roll ads are the most expensive because listener engagement tends to be the highest mid-episode. Plus, you dont necessarily need to have a lot of listeners already, just commitment. Podcast #775: We Need a P.E. Thanks to their increase in popularity, it presents a lucrative marketing opportunity for businesses and creators. More sponsors prefer working with this format. Podcast sponsorships are an effective way to do this, especially if you have an engaged and loyal listener base. Reach out on Twitter. The host of the podcast basically doesn't have to create an entire episode from scratch as its a type of content collaboration, while the brand gets the chance to increase brand awareness and trust. The most effective way is for the host to talk about the product or service. If your sponsor fails to deliver what they promised, this can deter sales and leave you with nothing. Listen to this episode from Grammar Girl Quick and Dirty Tips for Better Writing on Spotify. A $30 CPM or higher is on the expensive end of the spectrum. February 24, 2021. Either of these podcasters could reach out to the companies behind the products they use, and make a pitch. You could charge more for these ads. Its called The Model Health Show. If you have a large following and its unrealistic to do this, give shout outs to your most loyal listeners and authority figures. Personal Reasons Why You Should Start a Podcast. start your evolution. 2) Let the company, entrepreneur, whomever you're pitching how it would benefit them to have a sponsorship spot. Sponsorship type. I also learned that there are three main categories of ads in podcast sponsorships: Preroll: ~15-30 second ad at the start of the show. How many listeners download your episodes? CPA stands for "cost per acquisition," meaning podcasters get compensated for every sale made with an affiliate link. You can use different templates for your pitch, but avoid the copy and paste approach. What are other companies in your niche doing regarding podcast advertising? Businesses prefer working with podcast hosts that have somewhat of an online reputation. 4. like Dollar Shave Club, Warby Parker, and Crunchy Roll all invest in podcast sponsorships. Many banks only sponsor podcasts in specific niches like finance, environmental, culture, etc. Whats more, its expected to continue on the same trajectory to reach almost $3 billion in 2025. Use a personalized angle here, and identify why a sponsor needs your efforts and how youre the best choice. When using downloads as a metric, the simplest way is to look at how many downloads it received per episode by tracking it over the 30-day period after the release of that episode. Get rid of the sound board and this would be a 5* podcast. How to Find Podcast Sponsors (4 Ways) Let's take a look at four ways you can obtain podcast sponsors for your show. Theyre paying you for a service, and you need to deliver and try to keep them happy. After your hook, you can then continue to explore the pain points that your product can help to solve. While its slightly cheaper than some of the other examples mentioned, youll be required to sign for three months. They hit the sound board hard, but it definitely grows on you. 1. One of the best podcast sponsorship benefits is that you get to earn money from brands. In short, youll put together all the key information about how sponsorships on your show work. Things change the minute theres money involved. Right Side Ups research also reveals that it can take as long as two weeks for the bulk of the conversions to come in. It can begin to grate on those whore bingeing through your back catalogue. A very niche show with around 200 listeners might charge $150 per episode, whilst a podcast with 5000 listeners based around a much more general topic might struggle to get a better deal than $20 CPM. Download this episode. They can build them right into the story world. The first step to recruiting sponsorships is putting together a pitch deck that makes you feel confident about what your podcast can offer business sponsors. It is important to note here that if you already have a personal website, you don't need to create a whole new website for your podcast. Place a large focus on how they will make back the money they spend on you, and how it will benefit their business. If youre a brand, youll be glad to know that its effective. 1. In exchange for giving the brand exposure, you earn money! You can reach out directly to brands for podcast sponsorships. Podcorn also lets you keep more of your profits and only takes a 10% cut of your ad revenue. Reasons to add Podcasts to your Digital Marketing Strategy. And this would be a 5 * podcast Side Ups research also reveals that it can be as as. Is the most effective way to earn profits besides podcast sponsorships marketing Strategy aspect. Approach much riskier for the host crafts their own sponsor message try to keep them happy for a 60-second,... Hosts a script to read from verbatim, and how it will their. 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