At his most recent fashion event, which was held at the venerable Apollo Theater, Ghanaian-British designer Ozwald Boateng featured an exceptional collection that set unsurpassed standards. Idris Elba stole the show, sauntering down the runway for the grand finale. There are also tunic and hijab options. British Airways said that Boateng had shadowed a number of airport roles to understand how the uniform needed to perform for each job and ensure a modern British, stylish look with high quality, resilient fabrics that are easy to care for. And to keep things relatively green at least, for an airline staff will hand in their old uniform for recycling or charity donation when they pick up the new. Lets hope that works for the beleaguered airline. PAY ATTENTION: Enjoy reading our stories? Sustainability was a key factor in the latest uniform design process. 3 min read. Commenting on the news Sean Doyle, British Airways chairman and CEO, said: Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. Highly sought-after Savile Row tailor, Ozwald Boateng and his team started designing in 2018 under the direction of Angela Colucci. ), King Charles III Coronation: 700-Years-Old Coronation Chair Made of Oak To Be Used for Crowning Ceremony (Watch Video), TikTok Ban: US House Democrat Opposes Giving Power to President Joe Biden To Block Chinese Video Sharing App, Nokia New Logo: Mobile Maker Giant Changes It's Iconic Logo to Signal Strategy Shift, Xiang Xiang, Japan-Born Giant Panda, Set Off for China From Tokyo Zoo (Watch Video). News British Airways unveils Ozwald Boateng-designed uniforms 6 Jan 2023 by Mark Caswell British Airways has unveiled the new uniforms which will be worn by over 30,000 employees, more than. British Airways has unveiled a new uniform for the first time in nearly 20 years. All Rights Reserved. Where is the Russian oil stashed in Ghana? The last designer to dress the staff was Julien Macdonald. Reminiscing on a career spanning 30-odd years, Boateng explains that while much has changed in terms of black acceptance, there is still a lot more to do. Feedback led to amendments including easy access tool pockets being added to engineers uniforms, gloves with touchscreen fabrics being introduced for ground handlers, and cabin crew aprons being widened to help with meal service. In a report by Forbes, it stated that about 1500 employees of British Airways took part in fifty workshops to test the suitability of the garments from design workshops to prototype feedback and garment trials. British Airways said that Boateng had shadowed a number of airport roles to understand how the uniform needed to perform for each job and ensure a modern British, stylish look with high quality, resilient fabrics that are easy to care for. This is the first time staff of an airline would be wearing a jumpsuit to serve its local and international customers. When I was growing up, in terms of black representation, the first British black face I saw on television was [the comedian] Lenny Henry. So again, its back to gratitude. So being chased down the street was a daily exercise, he says. BA said that the new collection had taken inspiration from the airlines people and the experience of flight, and features an airwave pattern inspired by the movement of air over an aircraft wing, as well as a variation of the carriers speedmarque on the jacquard fabric of all tailored garments. He also served as the creative director for menswear at Givenchy and has been awarded an OBE. The airline's current threads, designed by Julien MacDonald, will be replaced by a line created by Ozwald Boateng, the Savile Row designer and tailor. Created by Ghanaian-British fashion designer Ozwald. To accompany the show, Boateng had the all-female African-American Harlem Orchestra play live. The jacquard fabric across all the customized clothing features a variation of the airlines iconic speedmarque. As the press waxed lyrical about this vibrant new talent and customers lined up outside his door, he opened his first shop on Vigo Street, just off Savile Row, in 1995, becoming, at the age of 28, the first black man to ever do so. Jackie Molloy for The New York Times. appreciated. The jacquard fabric across all the tailored garments also features a variation of the airlines iconic speedmarque. Timed to coincide with the anniversary of the Harlem Renaissance, it was also his first foray into womenswear, a move inspired largely by his daughter. British Airways has unveiled the new uniforms which will be worn by over 30,000 employees, more than four years after plans were first announced. The designs will replace ones created nearly 20 years ago by Julien Macdonald. There are also tunic and hijab options. Be the first to get hottest news from our Editor-in-Chief, Check your email and confirm your subscription. This is a BETA experience. Ozwald Boateng Fashion Show Experience : At The Apollo Theater in New York - Main Event - Runway Ozwald Boateng The event was a celebration of diversity, diaspora, music, history and fashion. 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You are judging the creative, not what the person looks like.. 37. Many of the outdoor garments were tested in deluge showers and freezers at -18 degrees Celsius to ensure they were water resistant, durable and fit for extreme weather conditions. We were the first fashion show to be held there, and I got to sign my name on the wall among all those greats. You may opt-out by. WWD and Women's Wear Daily are part of Penske Media Corporation. According to Mr Boateng and his team, they spent time observing various British Airways staff for inspiration and understanding of their job, to bring out final products that will enhance their jobs and offer class and elegance. Although the airline has a strong heritage, it was imperative to support in creating a fresh narrative of change and transcendence, while remaining timeliness.. 2023 Cable News Network. British Airways has unveiled the new uniforms which will be worn by over 30,000 employees, more than four years after plans were first announced . More than 30,000 people will don the new uniforms starting in the spring. I took that position to say, whats the big deal? Boateng, the Savile Row. Of course, the uniforms arent quite up to Savile Row specifications they are high-quality, resilient fabrics that are easy to care for. The outdoor uniforms have even been put into freezers and into the shower to test their fit for extreme weather. For the international carrier, a tunic and hijab option has also been created. The overhaul of the flag carriers work attire comes after a painstaking five-year rethink by the British fashion designer Ozwald Boateng. On the sustainability front, more than 90 per cent of garments have been produced using fabric from blends of recycled polyester, with the carrier working with members of the Better Cotton initiative. When he was 14, he found a summer job sewing linings into suits. 0. The jacquard fabric on the tailored clothing features a variation of the airlines signature blue and red, ribbon-like speedmarque. Sean Doyle, British Airways Chairman and CEO, said: Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. It was a real privilege.. Commenting on the news Sean Doyle, British Airways chairman and CEO, said: Our uniform is an iconic representation of our brand, something that will carry us into our future, representing the very best of modern Britain and helping us deliver a great British original service for our customers. The airwave pattern that features across the entire uniform collection including jackets, T-shirts, buttons and ties was inspired by the movement of air over an aircraft wing. In order to understand how the uniform was required to function for each position and provide a contemporary British style with durable, high-quality textiles that are simple to take careof, he shadowed a number of airport roles. BA said that the new collection had taken inspiration from the airlines people and the experience of flight, and features an airwave pattern inspired by the movement of air over an aircraft wing, as well as a variation of the carriers speedmarque on the jacquard fabric of all tailored garments. One of my main objectives was to create something that spoke to, and for, the airlines colleagues. Miss Universe Ghana 2022 Engracia Mofuman slays in awe-inspiring kente dresses while in New Orleans for world finale. NEW YORK (AP) Ozwald Boateng, the one-time wunderkind of London's Savile Row and the bespoke tailor to the stars, filled the historic Apollo Theater to its rafters in celebration of the 100th anniversary of the Harlem Renaissance as he launched his first womenswear collection after 30-plus years in the men . Join YEN.com.gh's Telegram channel for more! It added that the outdoor fabrics were tested to ensure they are perfect for all weather conditions from deluge showers and freezers at -18 degrees Celsius. You have to be grateful, says British-Ghanaian fashion designer Ozwald Boateng. The old uniforms, designed by Julien MacDonald, will be donated to charity, recycled or displayed in the airlines museum. The spring to serve its local and international customers that spoke to, and for, airlines... That are easy to care for whats the big deal new uniform for the international carrier a! 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